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Hello

I’m Kat, a Creative Designer with 10+ years of experience in the CPG space.
 

Fast. Efficient. Dependable. I move quickly, solve problems, and get things done without sacrificing quality.
 

I blend creative ambition with corporate strategy, budgets, and timelines — turning bold ideas into results.

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Highlights

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Jägermeister

9th best selling premium spirit globally

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U.S. Creative Lead for 5+ years, driving all below-the-line creative across print, digital, retail, and experiential touchpoints.

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Casamigos

Best selling tequila brand globally

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Provided creative and production design support for the U.S. launch, contributing to cohesive brand execution.

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Teremana

Record breaking new spirit debut

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Supported the launch and growth by refining visual execution, and ensuring accurate, consistent use of existing brand guidelines.

Skills

Art Direction • Graphic Design • Brand Identity • Integrated Campaigns • Print • Digital • Social • Packaging • POS & Retail • Photo Editing & Retouching • Video Editing • Motion Graphics • Generative & workflow AI • Digital Asset Management • Project Management

Work

JÄGERMEISTER x NHL PARTNERSHIP

Challenge: Evolve Jägermeister’s U.S. presence with bold, disruptive creative that drives relevance with younger audiences while staying true to the brand’s iconic identity.

Role: Senior Creative Design Manager — provided art direction and hands-on design across national campaigns.

Solution: Developed 600+ assets annually, spanning advertising, social content, POS, experiential activations, and video/photo campaigns. Partnered with sales, marketing, and vendors to ensure consistency and compliance across 50 states.

Impact: Strengthened Jägermeister’s market presence, delivered cohesive campaigns that drove engagement and sales, and supported a unified national brand strategy.
GEKKEIKAN SAKE GOLD LABEL REDESIGN
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Challenge: Refresh an existing label to better communicate premium quality, heritage, and improve on-shelf readability.

 

Role: Creative and Production Designer — led label redesign and production collaboration.

 

Solution: Redesigned the Gold Label with a refined visual hierarchy and elevated typography. Partnered closely with pre-production teams and printers to select embossing, foils, and paper stocks that enhanced the tactile and premium feel.

 

Impact: Elevated the product’s shelf presence while reinforcing Gekkeikan’s legacy and craftsmanship through a more refined, premium presentation.

JÄGERMEISTER COLD EQUIPMENT VIDEO
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Challenge: Educate consumers on Jägermeister’s innovative cold equipment while increasing engagement with brand storytelling across digital platforms.


Role: Creative Designer — storyboarded, shot, and edited video content.


Solution: Concepted and produced a concise, social-friendly highlight video showcasing the evolution of Jägermeister’s cold solution machines. Edited for clarity, pacing, and platform optimization.


Impact: Featured on Jägermeister.com and social channels, the video increased brand education and drove consumer interest in Jägermeister’s cold-serve innovation.

Cold equipment highlight video
CUSTOMIZABLE SALES SUPPORT
PACKAGING
SALES AND MARKETING SUPPORT
VIDEO
DIGITAL AND SOCIAL MEDIA
WEB
PHOTOGRAPHY
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