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KAT L. SELVARAJAN
Creative designer with 13+ years of experience shaping world-class brands and launching category-defining products. I’ve led creative for Mast-Jägermeister US (9th best-selling global spirit), launched Casamigos Tequila (now a top-selling tequila), and supported the debut of Teremana Tequila, the best-selling new spirit since its launch.
I combine bold creative vision with strong organizational and project management skills, delivering integrated campaigns across print, digital, packaging, merchandise, and point of sale—on time, on brand, and at the highest quality.
JÄGERMEISTER x NHL PARTNERSHIP
Designed and executed co-branded key visuals and supporting materials featuring Jägermeister and the NHL. Produced key visuals, bottle labels, shippers, VAPs, point-of-sale materials, and wearables. All materials have been distributed across the country in both on-premise and off-premise channels.
GEKKEIKAN SAKE GOLD LABEL REDEISGN
Redesigned an existing label to better convey the product's premium quality, the brand's long history, and to improve readability. Collaborated closely with a pre-production company and printer to suggest and select embossing, foils, and paper quality. The product has been in the market since 2015.
COLD EQUIPMENT HIGHLIGHT VIDEO
Storyboarded, shot, and edited a social media-friendly highlight video showcasing Jägermeister's innovative equipment throughout history. The goal was to educate consumers and encourage them to learn more about Jägermeister's cutting-edge cold solution machines. The video was featured on Jägermeister.com and various social media platforms.
CUSTOMIZABLE SALES SUPPORT
PACKAGING
SALES AND MARKETING SUPPORT
VIDEO
DIGITAL AND SOCIAL MEDIA
WEB
PHOTOGRAPHY
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